Hydration & Moisture

Dry hair is not a texture, it is a state. The fiber has lost the water it should be holding, and no amount of oil on the surface puts it back. These products work on the inside of the strand.

What a hydrating treatment has to do

Bring water into the cortex, and then keep it there. Hyaluronic acid and pea peptides pull moisture in; cacay oil and quinoa protein close the cuticle so it does not evaporate by midday. That second half is what separates a hair moisture treatment that lasts from one that feels good for an hour.

How to tell dryness from damage

Dry hair feels rough and dull but holds its shape. Damaged hair stretches, snaps and looks frayed at the ends. If it is only dryness, the Hydra Repair shampoo, conditioner and mask are enough. If the fiber is also breaking, add protein from Vegan Keratin & Collagen or Keratin Ultra Force.

Building the routine

Shampoo and conditioner at every wash. Deep treatment mask once a week, left on for five minutes on damp hair. Leave-in daily on the mid-lengths and ends, never the roots. The SOS ampoule when hair needs an intensive reset after sun, chlorine or a chemical service.

Salt-free, sulfate-free and cruelty-free across the whole range.