Straight Hair

Straight hair shows everything: a raised cuticle, a day-old blow-dry, the first hint of humidity. These formulas keep the surface flat and the style aligned.

Naturally straight and chemically straightened are not the same

Naturally straight hair mostly needs weightless products that do not flatten the root or leave residue. Hair that has been keratin-treated, progressively smoothed or flat-ironed regularly needs the same lightness plus protein and heat protection, because the fiber has been through a process that costs it strength.

What to use

Liss Control shampoo and conditioner are the base for daily smoothness. The thermal protector is not optional on straightened hair — it is the difference between a style that lasts and ends that break. For hair that has lost strength through repeated straightening, add Ultra Force once a week.

Making it last past day one

Wash less often. Dry with the airflow pointing down the strand, never against it. Thermal protector before every heat tool, at any temperature. A light finishing spray at the end, and nothing heavy near the roots. Every formula is salt-free, sulfate-free and cruelty-free.