Straight Hair

Naturally straight hair mostly needs weightless products that do not flatten the root or leave residue. Hair that has been keratin-treated, progressively smoothed or flat-ironed regularly needs the same lightness plus protein and heat protection, because the fiber has been through a process that costs it strength.

Liss Control shampoo and conditioner are the base for daily smoothness. The thermal protector is not optional on straightened hair — it is the difference between a style that lasts and ends that break. For hair that has lost strength through repeated straightening, add Ultra Force once a week.

Wash less often. Dry with the airflow pointing down the strand, never against it. Thermal protector before every heat tool, at any temperature. A light finishing spray at the end, and nothing heavy near the roots. Every formula is salt-free, sulfate-free and cruelty-free.